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Carlos Gil, Founder and Editor of The Best Network
AUTHOR PROFILE

Carlos Gil.

Founder & Editor, The Best Network

I don't just cover the creator economy. I work in it.

Carlos Gil is the Founder & Editor of BestCreates, a bestselling author, and a working digital creator who has produced brand-sponsored videos and educational content for companies including Adobe Express, Flodesk, and Brevo. He understands what it takes to turn a creative idea into an approved, published campaign.

// BIOGRAPHY

Carlos Gil has spent years creating content, growing audiences, and working directly with brands.

As an Adobe Express Ambassador and a creator partner for companies including Flodesk and Brevo, he's developed educational videos, sponsored articles, and social content that show audiences how software fits into everyday creative and marketing work.

He understands the business behind creating content, too: pitching ideas, negotiating deliverables, producing videos, working through brand feedback, managing distribution, and delivering work that meets a deadline.

Carlos is also the bestselling author of The End of Marketing, an international keynote speaker, and the founder of Gil Media Group.

He started BestCreates for people trying to build something with their content, whether that's an audience, a business, a newsletter, a video channel, or a product.

The publication covers creator software through independent research, original educational content, and clearly identified brand partnerships. Sponsored work does not purchase favorable rankings or editorial conclusions.

// FOUNDER'S PERSPECTIVE

“Making content is one thing. Building a business around it is another. I've had to do both, and that's the perspective I bring to BestCreates.”

Carlos Gil · Founder & Editor, BestCreates
// FROM THE STAGE

From Carlos’s keynotes.

A short clip from one of Carlos’s own keynotes. It is his opinion on speaking and creating, not a product review. It is not sponsored or a paid partnership, which is why it sits apart from the campaign work below.

FROM CARLOS'S KEYNOTES · 48 SEC

I Learned Public Speaking On Snapchat.

How Carlos built speaking confidence, in his own words from a 2024 keynote.

Transcript

You want to know how I learned how to become a public speaker many years ago? Through Snapchat. Believe it or not, I am an only child and I'm very introverted and very shy. It's not natural for me to do this. But I learned through Snapchat how to speak 10 seconds at a time. I learned confidence by speaking into a phone because there wasn't an audience in front of me. The audience is digital. But what you have to realize is that behind every one of these accounts is a real human being that you're able to impact and you're able to touch, right? It's all of you in this room. The growth hack, the key, the strategy today is by putting a human face and voice in front of your brand. It's not behind the brand. It's in front of the brand. People buy from people. People trust people. And people tend to do business with who they like and relate.

// SPONSORED WORK

Selected Creator Partnerships.

These are examples of sponsored campaigns Carlos produced for software brands, not evidence that an independent BestCreates review was purchased.

  • Ambassador educational content

    Adobe Express logo

    Adobe Express

    Sponsored video

    How to Repurpose One Video Into a Week of Social Media Content With Adobe Express

    A five-step workflow for turning one talking-head video into captioned clips, resized formats, post copy and scheduled posts. Published as a written guide with a companion video.

    Sponsored content, Adobe Express Ambassador ·

    Read on BestStacked(opens in a new tab)Watch on YouTube(opens in a new tab)

  • Sponsored video tutorial

    Adobe Express logo

    Adobe Express

    Sponsored video

    How to Create a Social Media Flyer with Adobe Express AI

    A one-minute tutorial that starts a workshop flyer from an AI draft, then covers the decisions AI can't make: the headline, the call to action and the versions for LinkedIn, Instagram and Facebook.

    Sponsored by Adobe Express ·

    Watch on YouTube(opens in a new tab)Read the guide →

  • Creator-led email marketing tutorial

    Flodesk logo

    Flodesk

    Paid partnership

    Flodesk Tutorial: Email Marketing for Creators in 3 Steps

    How a creator turns a social following into an email list: a link-in-bio signup form, an automated welcome email, a branded campaign and a subject-line A/B test setup.

    Paid partnership with Flodesk ·

    Watch on YouTube(opens in a new tab)Read on BestSends(opens in a new tab)

  • Email marketing education campaign

    Brevo logo

    Brevo

    Paid partnership

    Brevo Tutorial: What Should a Small Business Automate First?

    A beginner's walkthrough for small businesses: a first campaign, contact lists and segments, a welcome automation and campaign reports, plus where Brevo's SMS, WhatsApp and CRM tools fit.

    Paid partnership with Brevo ·

    Watch on YouTube(opens in a new tab)Read on BestSends(opens in a new tab)
EDITORIAL INDEPENDENCE

Each piece above carries a sponsored or paid-partnership label where it was published, including the Adobe Express guide hosted on BestCreates. Brands can pay for labelled sponsored work like this. They can't buy a review, a score, a ranking or a place in a roundup, and no brand sees a review before it's published.

Carlos also wrote BestCreates' reviews of Adobe Express, other Adobe products and Canva. Each one discloses his paid relationship with Adobe or Canva at the top of the page, and none of them carries a score.

HOW WE MAKE MONEYHOW WE REVIEW

// WRITTEN BY CARLOS

Latest reviews.

103 reviews published

SHOW ALL 103 REVIEWS
// NEWSLETTERS

Newsletters by Carlos Gil

Carlos publishes four newsletters on LinkedIn. They are his own publications, connected to The Best Network, not the work of four separate editorial teams.

Subscribing on LinkedIn does not add you to the BestCreates email list.

How reviews are governed — review states, scoring oversight, corrections and affiliate independence — is set out on the editorial standards and governance page.

CORRECTIONS

Got something wrong? Tell us and we'll fix it in public, with the change noted on the review. Pricing and feature details move fast — corrections are welcome.

CONTACT THE DESK · DISCLOSURE POLICY · ABOUT BESTCREATES

COMMON QUESTIONS

Who is responsible for BestCreates reviews?

Carlos Gil. He is BestCreates' one named editor, his name is on every review byline, and he is accountable for every score, review state and correction. He also signs the disclosure policy. If other contributors join, they will be named on the editorial standards page.

Which sites does Carlos Gil edit besides BestCreates?

Carlos Gil edits every publication in The Best Network, where he is Founder & Editor. Besides BestCreates, which covers creator tools and monetization, the network includes BestStacked for AI, SaaS and business workflows, BestSends for email marketing and lifecycle software, BestStorefront for ecommerce software and merchant operations, and BestBalances for financial products and money decisions for people who work for themselves. Some topics live on one site only. Shopify, for example, is reviewed on BestStorefront, not BestCreates.

How can a brand work with Carlos Gil?

Start on the partner page. There are three options: an Enhanced Sponsored Profile ($1,500/year, by application and subject to editorial approval), Sponsored Content Campaigns starting at $7,500 (which can include a sponsored educational feature, original video, and YouTube and LinkedIn distribution through Carlos Gil), and custom Strategic Partnerships. Everything paid is labeled Sponsored, and a brand that pays Carlos Gil is listed on the disclosure page. Payment funds content, production and distribution. It never buys a review, a score, a ranking or a place in a roundup: BestCreates can keep covering a paying brand's products, but it doesn't score them. No traffic or lead results are promised.

Does BestCreates earn money when I buy a tool Carlos Gil recommends?

Sometimes. If the tool has a verified affiliate partnership, BestCreates may earn a commission when you sign up or buy, at no extra cost to you. Affiliate links are labeled, and the page shows a disclosure near the top. The commission never changes a review's status, score, ranking or verdict. Separately, Carlos Gil is a paid Adobe Express Ambassador and has a paid partnership with Canva Enterprise. Reviews of Adobe products and Canva say so, and they carry no score.