Metricool packs an unreasonable amount of tool into one subscription. Scheduling, analytics, competitor tracking, ad reporting, and even a link-in-bio page all live under one roof, and the free plan is generous enough that many solo creators never need to upgrade.
We assessed Metricool alongside the rest of our scheduling & publishing reviews, including Typefully, Buffer and Vista Social, so the score below is relative to that field.
What sets it apart from other schedulers is that the analytics side is not an afterthought. You get real historical trend data, best-time-to-post recommendations based on your own audience, and comparison against competitor accounts — the kind of reporting you would otherwise buy a separate analytics subscription for.
Platform coverage is unusually wide, including Twitch and TikTok Ads alongside the standard Instagram, TikTok, YouTube, and X support, which matters for creators running paid promotion alongside organic content.
The cost of packing in this much is a UI that takes a session or two to fully learn. It is not confusing exactly, just dense — there is a lot of dashboard to click through before it feels like home.
For creators or small teams who want to stop paying for a scheduler and an analytics tool separately, Metricool is one of the strongest consolidation plays available right now.
| PLAN | PRICE | WHAT YOU GET |
|---|---|---|
| Free | $0 /mo | 1 brand, core scheduling and analytics |
| Starter | $18 /mo | 1 brand, more analytics history |
| Advanced | $45 /mo | multiple brands, team roles |
Creators who want scheduling plus genuinely deep analytics in one tool — and anyone who wants Metricool to do the heavy lifting in this category.
You only need bare-bones scheduling and never look at analytics. — if that's a dealbreaker, see every scheduling & publishing tool we've tested.
- Is Metricool worth it in 2026?
- The generous all-in-one for creators who want scheduling and real analytics under one subscription. We rate it 8.4/10, and it's the strongest pick for creators who want scheduling plus genuinely deep analytics in one tool.
- How much does Metricool cost?
- Metricool lists Free at $0/mo, Starter at $18/mo, Advanced at $45/mo. List prices change often, so confirm with the vendor before you buy.
- What are the downsides of Metricool?
- Interface has a learning curve with so many features packed in Some advanced analytics need a paid plan Mobile app is less polished than desktop Occasional lag on very large accounts
- How did BestCreates review Metricool?
- Editorially reviewed: Evaluated against our documented editorial framework — features, ease of use, pricing accuracy, support and integrations — using vendor documentation, pricing pages and published user evidence rather than hands-on testing. The score is relative to the other tools we cover in this category.
Editorially reviewed. Evaluated against our documented editorial framework — features, ease of use, pricing accuracy, support and integrations — using vendor documentation, pricing pages and published user evidence rather than hands-on testing. Read our review standards.
BestCreates is written and edited by Carlos Gil. Every tool is assessed against the same documented framework — the jobs creators hire it for, ease of use, pricing accuracy, support and integrations — and each review states in the open how it was assessed.
LAST CHECKED SEP 16, 2026
SIGNED BY CARLOS GIL · FOUNDER & EDITOR, THE BEST NETWORK · OUR DISCLOSURE POLICY