Metricool packs an unreasonable amount of tool into one subscription. Scheduling, analytics, competitor tracking, ad reporting, and even a link-in-bio page all live under one roof, and the free plan is generous enough that many solo creators never need to upgrade.
What sets it apart from other schedulers is that the analytics side is not an afterthought. You get real historical trend data, best-time-to-post recommendations based on your own audience, and comparison against competitor accounts — the kind of reporting you would otherwise buy a separate analytics subscription for.
Platform coverage is unusually wide, including Twitch and TikTok Ads alongside the standard Instagram, TikTok, YouTube, and X support, which matters for creators running paid promotion alongside organic content.
The cost of packing in this much is a UI that takes a session or two to fully learn. It is not confusing exactly, just dense — there is a lot of dashboard to click through before it feels like home.
For creators or small teams who want to stop paying for a scheduler and an analytics tool separately, Metricool is one of the strongest consolidation plays available right now.
| PLAN | PRICE | WHAT YOU GET |
|---|---|---|
| Free | $0 /mo | 1 brand, core scheduling and analytics |
| Starter | $18 /mo | 1 brand, more analytics history |
| Advanced | $45 /mo | multiple brands, team roles |
Creators who want scheduling plus genuinely deep analytics in one tool — and anyone who wants Metricool to do the heavy lifting in this category.
You only need bare-bones scheduling and never look at analytics. — if that's a dealbreaker, look at the alternatives in the sidebar.
- Is Metricool worth it?
- The generous all-in-one for creators who want scheduling and real analytics under one subscription. We rate it 8.4/10, and it's the strongest pick for creators who want scheduling plus genuinely deep analytics in one tool.
- How much does Metricool cost?
- Metricool lists Free at $0/mo, Starter at $18/mo, Advanced at $45/mo. List prices change often, so confirm with the vendor before you buy.
- What are the downsides of Metricool?
- Interface has a learning curve with so many features packed in Some advanced analytics need a paid plan Mobile app is less polished than desktop Occasional lag on very large accounts
Tested across a two-week scheduling run with real posts and cross-checked analytics against native platform insights.
We buy the tools, use them on real client and creator work, then write what we found.
LAST TESTED FEB 27, 2026
REVIEWED BY THE BESTCREATES DESK · REVIEWS TEAM · OUR DISCLOSURE POLICY