How BestCreates reviews are governed.
BestCreates currently has one named editor, Carlos Gil, who is accountable for every score, review state and correction.
Carlos Gil
Carlos Gil is the bestselling author of The End of Marketing, a LinkedIn Top Voice, and founder of The Best Network. He brings 15+ years in marketing to practical reviews of AI, SaaS, email marketing, creator, and ecommerce software.
BESTCREATES IS A ONE-EDITOR DESK TODAY. CONTRIBUTORS WILL BE NAMED HERE IF AND WHEN THEY JOIN — PITCH AT HI@BESTCREATES.COM
How a review gets made.
Every page states how it was assessed
Every review receives editorial evaluation and carries an evidence status: editorially reviewed, hands-on reviewed, or research preview. Hands-on reviewed is reserved for documented product use; research previews await deeper evaluation.
Scores are editorial, and relative to the category
A 7.5 in video editing means something different from a 7.5 in newsletters. We score against the other tools we cover in that room, not against an abstract ideal — and we label the number an editorial score wherever it is one.
Partners never see reviews first
Affiliate relationships change what we earn, never what we write. Vendors get no preview, no edits, and no veto.
Reviews get revisited, not archived
Every review carries a last-updated date. When a tool ships a big change or a price hike, we go back in and update the verdict.
We say who should skip it
Each review has an 'avoid if' line. If a tool is wrong for you, the fastest way we can help is to say so.
Corrections happen in public
Got something wrong? Tell us and we'll fix it in public, with the change noted on the review.