Kit (née ConvertKit) is what you use when your newsletter has to do five other jobs: gate a lead magnet, sell a course, run a launch sequence, segment by interest, and not break.
The rebrand was a vibe play. The product is still the most operator-friendly automation builder in the creator-grade tier.
Creators selling digital products — and anyone who wants Kit to do the heavy lifting in this category.
Free tier limits are tight — if that's a dealbreaker, look at the alternatives in the sidebar.
// JOIN THE BRIEF
One email a week. Tools that matter.
- Is Kit worth it?
- The creator OS formerly known as ConvertKit. We rate it 8.4/10, and it's the strongest pick for creators selling digital products.
- How much does Kit cost?
- Kit sits in the $$ pricing tier. Check the vendor's pricing page for current plans, as they change often.
- What are the downsides of Kit?
- Free tier limits are tight Email design tooling is utilitarian
We buy the tools, use them on real client and creator work, then write what we found.
REVIEWED BY THE BESTCREATES DESK · REVIEWS TEAM · OUR DISCLOSURE POLICY