Kit (formerly ConvertKit) is the platform we point creators to when the newsletter has to sell something: a course, a template pack, a coaching offer, a launch. It is not the cheapest way to send a weekly email, and it is not trying to be a media company's publishing stack. It is an email and commerce system for people whose revenue comes from their own products, and its pricing reflects that.
We assessed Kit against the rest of our newsletters & email reviews, including beehiiv, Ghost, MailerLite and ActiveCampaign. This is an editorial review based on Kit's pricing page, help center and published documentation as of October 7, 2026.
What Kit actually charges
Our earlier version of this page said Kit uses revenue-share pricing. That was wrong. Kit charges a flat monthly or annual fee based on how many active subscribers you have. Kit's pricing page lists three plans: Free, Creator and Pro. It no longer lists an Enterprise plan (checked Oct 31, 2026), and there is no "Creator Plus" plan.
The free plan is more generous than most creators expect: up to 10,000 subscribers, unlimited landing pages and forms, unlimited broadcasts, tagging and segmentation. You can sell on it, too. What you cannot do on Free is automate. Visual automations and email sequences start on Creator, which is $39 a month at 1,000 subscribers, or $390 a year. Pro starts at $79 a month or $790 a year, and Kit is running a 25% first-year discount on annual Pro that it says ends November 30, 2026.
Prices rise with your list. According to the pricing calculator on Kit's own page, Creator is $139 a month at 10,000 subscribers and $199 a month at 25,000. Pro is $189 and $279 at those sizes. Annual billing is the equivalent of two free months.
Fees on what you sell
Kit's commerce tools let you sell digital products, run a paid newsletter, sell recurring subscriptions (coaching, memberships, even sponsorship packages) and accept tips. The fee is 3.5% + 30c per transaction on Free, Creator and Pro. Kit's pricing page says that figure includes card processing, so it is not stacked on top of a separate Stripe fee. That is a transaction fee, not a revenue share on your plan.
Two other fee lines matter for creators chasing extra income:
- Paid Recommendations: Kit's fee is 23.5% of earnings from Paid Recommendations (Creator and Pro). Kit's help center describes payouts per subscriber you send to another creator.
- Newsletter Sponsorships: Kit's help article (updated July 27, 2026) says only paid-plan users can express interest, that pay is per unique verified ad click and varies by campaign, and that payouts arrive 45 days after the month the campaign runs. It does not state Kit's cut. Older third-party coverage of Kit's former Sponsor Network cites a 10,000-subscriber minimum and a 20% + 3.5% fee, but we could not confirm either on a current Kit page, so we don't rely on them.
Automation is the reason to pay
Kit's visual automation builder and sequences are the core of the product for a selling creator. Tag someone by the form they joined through, branch on whether they clicked the sales link, pull buyers out of the launch sequence, and send a different follow-up to people who downloaded the free guide. Liquid-based conditional content is available on every plan, so one broadcast can show different blocks to different tags.
If you only send a weekly newsletter and never sell, Free covers you until 10,000 subscribers. Once you sell, Creator is the realistic floor. Pro is for creators who want deliverability reporting, engagement scoring for sponsor pitches, unlimited team logins, and the bundled SparkLoop referral program.
Growth tools: Recommendations and referrals
Every Kit plan includes free Recommendations through the Creator Network: other creators' newsletters are shown after someone subscribes, and you get recommended in return. Kit's help center says you can recommend up to 20 creators, with a maximum of five shown on a form or landing page. Subscribers who arrive this way are attached to a form called "Creator Network," so you can segment them. "Smart Recommendations," which Kit says guarantees promotion across relevant creator sign-up forms, is listed on every plan.
Pro adds a newsletter referral system through a free SparkLoop plan (Kit values it at $99 a month). Kit does not publish data on how many subscribers Recommendations typically produce, and we don't make a claim about that.
Website and landing pages
Kit is not a full website builder, but it covers what most selling creators need: unlimited landing pages, embeddable forms (modal, sticky bar, slide-in, inline), a newsletter feed and website for your archive, products and links, and a custom domain on every plan. Creators who want a full publication site with SEO-driven archives and a design system will find beehiiv or Ghost more complete there.
Owning your list: export and portability
This is where Kit scores well on our house thesis. Kit's help center says a subscriber export includes first name, email, created date and time, status, tags, location, attribution data and custom fields, delivered as a CSV. The article lists no plan restriction. The download link expires after five days, so save the file somewhere you control. Your tags are your segmentation, and keeping them in the export means you can rebuild your audience structure on another platform without starting from zero.
The help article covers subscriber data only. It does not describe exporting purchase or product records, so if you sell through Kit, keep your own sales records.
Integrations creators use
Paid plans get access to Kit's App Store (Kit lists 100+ direct apps). Kit's pricing page names abandoned-checkout recovery for Shopify, Fourthwall and Wix stores, Facebook Custom Audiences sync on Pro, and Kit MCP, which connects AI assistants such as Claude, ChatGPT and Gemini to your account. The API is on every plan. If you sell elsewhere (for example Gumroad or Stan), check the App Store for the specific connector before you commit.
Who should skip Kit
If your newsletter is the business and you plan to earn from ads, paid subscriptions and a publication website, beehiiv takes 0% of paid-subscription revenue (you pay only Stripe's processing) and builds those publishing tools into one plan. Our Kit vs beehiiv comparison walks through the cost at 1,000, 10,000 and 25,000 subscribers. If you are on a tight budget and need basic automation, MailerLite is worth a look.
What would change our recommendation
A free-plan sequence or simple automation would make Kit the default first platform for most selling creators. Published sponsorship fees and Recommendations performance data would also help. On the other side, if Kit raised the commerce fee or restricted exports by plan, its score would drop.
For the full creator stack around your newsletter, see our guide to the best tools for newsletter writers. If you run email for a business rather than a creator brand, our sister site BestSends covers platforms from the email-marketer angle.
What changed (Oct 31, 2026)
- Kit's pricing page no longer lists an Enterprise plan, so we removed it from the plan table. Kit's help center prices a dedicated IP at $250 a month, on request.
- Free, Creator and Pro prices, the 3.5% + 30c commerce fee and the 23.5% Paid Recommendations fee were re-checked on Oct 31, 2026 and are unchanged.
SOURCES (CHECKED OCT 7 TO NOV 9, 2026)
| Claim | Source URL | Checked |
|---|---|---|
| Plans are Free, Creator and Pro (no Enterprise plan listed); Free up to 10,000 subscribers | https://kit.com/pricing | 2026-10-31 |
| Dedicated IP $250/month on request; recommended minimum 150,000 emails a week (article dated June 29, 2026) | https://help.kit.com/en/articles/3088369-what-you-should-know-about-switching-to-a-dedicated-ip | 2026-10-31 |
| Creator $33/mo displayed at 1,000 subs, $390 billed yearly ("Save $78 per year") | https://kit.com/pricing | 2026-10-07 |
| Pro regular $66/mo displayed (annual), currently $50/mo with 25% off first year, $593 first year; Kit's offer details say it ends Nov 30, 2026 and covers lists up to 75,000 subscribers (10% off for 75,001 to 500,000) | https://kit.com/pricing ("See offer details") | 2026-11-09 |
| Tier list prices: Creator monthly $39 (to 1k), $139 (8,001-10k), $199 (20,001-25k); Pro $79, $189, $279; annual = 10x monthly | Pricing calculator data loaded by https://kit.com/pricing (page script) | 2026-10-07 |
| Commerce fee 3.5% + 30c on Free/Creator/Pro, "inclusive of credit card processing fees" | https://kit.com/pricing | 2026-10-07 |
| Paid Recommendations fee 23.5% (Creator, Pro) | https://kit.com/pricing | 2026-10-07 |
| Newsletter sponsorships on Creator/Pro | https://kit.com/pricing | 2026-10-07 |
| Free plan: no visual automations or sequences; users Free 1 / Creator 2 / Pro unlimited | https://kit.com/pricing | 2026-10-07 |
| Pro features: deliverability reporting, engagement scoring, Subscriber Signals, FB custom audiences, SparkLoop referral plan ($99/mo value), 5 subject lines | https://kit.com/pricing | 2026-10-07 |
| Custom domain, newsletter feed and website, unlimited landing pages and forms on all plans | https://kit.com/pricing | 2026-10-07 |
| 100+ direct apps, Kit MCP, abandoned checkout for Shopify/Fourthwall/Wix | https://kit.com/pricing | 2026-10-07 |
| Shopify and Canva named on Kit App Store page | https://kit.com/integrations | 2026-10-07 |
| Sponsorships: paid plans only, per unique verified click, payouts 45 days after the month; article updated July 27, 2026; no fee stated | https://help.kit.com/en/articles/11645396-how-to-run-kit-newsletter-sponsorships | 2026-10-07 |
| Creator Network: recommend up to 20 creators, max 5 shown; "Creator Network" form attribution | https://help.kit.com/en/articles/7240475-what-is-the-creator-network | 2026-10-07 |
| Export fields: first name, email, created date/time, status, tags, location, attribution, custom fields; links expire after 5 days | https://help.kit.com/en/articles/2502489-how-to-export-subscribers-in-kit | 2026-10-07 |
Prices in USD, checked on kit.com/pricing on 2026-10-31. Kit prices by active subscriber count. The annual price equals 10 months of the monthly price.
| PLAN | PRICE | WHAT YOU GET |
|---|---|---|
| Free | $0 | Subscriber limit: Up to 10,000; Unlimited landing pages, forms and broadcasts; tagging and segmentation; sell digital products, paid newsletters and subscriptions (3.5% + 30c per transaction); free Recommendations; 1 user; Kit branding; no visual automations or sequences |
| Creator | $39/mo billed monthly, or $390/yr billed annually (about $32.50/mo; Kit displays $33) | Subscriber limit: Scales with list size; Kit lists "Unlimited" with custom plans past 500,000; Unlimited visual automations and sequences; remove Kit branding; RSS campaigns; 100+ App Store integrations; Kit MCP; Paid Recommendations; Newsletter Sponsorships; 2 users; 24/7 email and chat support; free migration |
| Pro | $79/mo billed monthly, or $790/yr billed annually (about $66/mo). Kit advertises 25% off the first annual year of Pro for lists up to 75,000 subscribers (10% off from 75,001 to 500,000), until November 30, 2026 ($593 first year at 1,000 subscribers; checked Nov 9, 2026) | Subscriber limit: Scales with list size; Everything in Creator plus unlimited users, deliverability reporting, engagement scoring, Subscriber Signals, engagement analytics, Facebook Custom Audiences, newsletter referral system (free SparkLoop plan), 5-way subject line testing, edit links in sent broadcasts, Growth Concierge |
Higher tiers (list prices from the pricing calculator on kit.com/pricing):
| List size | Creator monthly | Creator annual | Pro monthly | Pro annual |
|---|---|---|---|---|
| Up to 1,000 | $39 | $390 | $79 | $790 |
| 8,001 to 10,000 | $139 | $1,390 | $189 | $1,890 |
| 20,001 to 25,000 | $199 | $1,990 | $279 | $2,790 |
List prices change often. Check the vendor before you buy.
Creators who sell digital products, courses, coaching or launches and need tagging, sequences and automations behind the newsletter.
Your newsletter is the product and you mainly want ad revenue, paid subscriptions at the lowest fee, and a publication-style website. beehiiv is built more for that. — if that's a dealbreaker, see every newsletters & email tool we've reviewed.
- Is Kit free?
Yes. Kit's Free plan covers up to 10,000 subscribers with unlimited landing pages, forms and broadcasts, plus tagging, segmentation and selling. It does not include visual automations or email sequences, and Kit branding stays on.
- How much does Kit cost?
At 1,000 subscribers, Creator is $39/mo billed monthly or $390/yr billed annually, and Pro is $79/mo or $790/yr (Kit currently discounts the first annual Pro year by 25%). At 10,000 subscribers, Creator is $139/mo and Pro is $189/mo. At 25,000, Creator is $199/mo and Pro is $279/mo. All USD, checked October 31, 2026.
- Does Kit take a percentage of my revenue?
Not as a plan fee. Kit charges 3.5% + 30c per transaction on digital products, paid newsletters and subscriptions, and its pricing page says that includes card processing. Paid Recommendations carry a separate 23.5% fee.
- What is the difference between Kit Creator and Pro?
Creator adds automations, sequences, branding removal, integrations, Paid Recommendations and Newsletter Sponsorships. Pro adds unlimited users, deliverability reporting, engagement scoring, Subscriber Signals, Facebook Custom Audiences, a SparkLoop referral program and 5-way subject line testing.
- Is there a Kit "Creator Plus" plan?
No. That was the old ConvertKit plan name. Kit's pricing page lists Free, Creator and Pro, and no longer lists an Enterprise plan (checked Oct 31, 2026).
- Can I export my Kit subscribers with tags?
Yes. Kit's help center says the CSV export includes tags, custom fields, status, location and attribution data. Export links expire after five days.
- How do Kit Newsletter Sponsorships pay?
According to Kit's help center, paid-plan users can express interest, pay is per unique verified click and varies by campaign, and payouts arrive 45 days after the month the campaign ran. Kit's fee is not stated in that article.
- Kit or beehiiv?
Kit fits creators who sell their own products and need automation depth. beehiiv fits creators whose newsletter is the product. See Kit vs beehiiv.
The email platform to build a product business on. Flat pricing by subscriber count, mature automations, and a list you can export with its tags intact.
Editorially reviewed. An editorial evaluation of verified product information, official documentation, pricing and features, informed by Carlos Gil's professional experience. Available demos and screenshots may inform the review; documented product use is required for a hands-on label. Read our review standards.
Editorially reviewed. This review is an editorial evaluation of Kit's official pricing page, help center articles and published documentation, checked on October 7, 2026, and informed by Carlos Gil's professional experience. This update involved no product testing, and no performance, deliverability or growth result on this page comes from our own use. Vendor claims are labeled as such. The score is relative to other newsletter and email tools we cover. How we review · Disclosure
BestCreates is written and edited by Carlos Gil. Every tool is assessed against the same documented framework — the jobs creators hire it for, ease of use, pricing accuracy, support and integrations — and each review states in the open how it was assessed.
LAST UPDATED OCT 31, 2026
SIGNED BY CARLOS GIL · FOUNDER & EDITOR, THE BEST NETWORK · OUR DISCLOSURE POLICY