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THE ROUNDUP

The Best Tools to Monetize an Audience

Selling to your own audience is the highest-margin thing you will ever do. Here is what we would run the checkout on.

1

Whop

A marketplace and payment layer for digital communities.

Whop figured out something obvious in retrospect: a huge chunk of creator commerce now happens inside Discord servers. Whop made the payment, access, and discovery layer for that economy.

8.0 / 10
$$ · Discord-native creators and communities
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2

Kajabi

The all-in-one for creators who treat their content like a school.

Kajabi is what you graduate to when you have a real course business and you're tired of duct-taping seven SaaS products together. It's expensive on purpose. It assumes you're making real money.

7.9 / 10
$$$ · Course creators and coaches
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3

Gumroad

The original creator commerce tool, still scrappy after all these years.

Gumroad has stayed true to one idea: the fastest way to sell a digital thing to your audience. Upload a file, set a price, share a link. That's it.

7.8 / 10
$ · Selling a single thing to your audience
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4

Stan

A creator storefront that lives in your bio link.

Stan is for the creator whose first sale is going to come from an Instagram bio click. It collapses the bio-link tool, the storefront, and the checkout into one place that's designed for thumbs.

7.7 / 10
$ · Solo creators selling small digital products
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// AT A GLANCE
// HEAD TO HEAD

Still torn? Read the matchups.