We get paid two ways, and neither one buys a good review.
Affiliate links
bestcreates.com has verified affiliate partnerships with a limited set of tools (currently LearnWorlds, Later, Vista Social, Descript, ElevenLabs, ActiveCampaign, Kit, beehiiv, Buffer, MailerLite, Riverside, Restream, Iconosquare, Teachable, Sensei LMS, HubSpot, SocialPilot, Artlist, Wondershare Filmora, Envato, xTiles, Wix, Castmagic, Murf AI, Miro, Manychat, Foxit, AdCreative.ai, Blinq). Links to those tools are affiliate links: we may earn a commission if you sign up or buy, at no extra cost to you. They go through our /go/ redirect, are marked sponsored nofollow and are labelled as affiliate links, and any page carrying one shows a disclosure near the top. Every other tool link goes straight to the vendor and earns us nothing — we never label a direct link as an affiliate link.
Sponsorships
Some pages may include a clearly labelled sponsored slot, and brands can apply for an Enhanced Sponsored Profile. Sponsorship can fund the creation or placement of content. It cannot buy a favourable verdict, a score, a ranking position, a place in a roundup, a pros-and-cons list, or an edit — and no sponsor sees a review before you do. Sponsored placements are always labelled "Sponsored" or "Sponsored Profile".
The editor's brand relationships
Carlos Gil, who writes BestCreates' reviews, also makes paid content for software brands. Our rule: products from a brand that pays him are covered and disclosed, but not scored. Their reviews say so at the top of the page, above any link to buy, and show “Not scored” where a score would appear. Ranked lists put them in an unranked “Also covered (not scored)” group, and a comparison that includes one says who should pick each tool instead of naming an overall winner. Affiliate links alone don't count as a paid relationship. Examples of his paid work are on Carlos's author page.
RELATIONSHIP REGISTER
- Adobe: Adobe Express Ambassador, paid, active.ON BESTCREATES: ADOBE EXPRESS, ADOBE PODCAST, ADOBE XD, PHOTOSHOP, PREMIERE PRO · COVERED, NOT SCORED
- Canva Enterprise: Paid partnership, active.ON BESTCREATES: CANVA · COVERED, NOT SCORED. THE AFFINITY BY CANVA REVIEW CARRIES THE SAME DISCLOSURE
- Lucid: Paid partnership, from October 2026.NO BESTCREATES REVIEW
- Brevo: Paid partnership.NO BESTCREATES REVIEW
- Flodesk: Paid partnership.NO BESTCREATES REVIEW
- GetResponse: Former U.S. Brand Evangelist, 2024 to 2025.NO BESTCREATES REVIEW
How each review was assessed
Every review states its review status near the headline: editorially reviewed (the default — evaluated against our published framework from documentation, pricing pages and published user evidence), hands-on reviewed, or research preview. We don't imply hands-on use where there wasn't any. Read our review standards.
Our rules
- + Every review page says what evidence sits behind it.
- + Ratings and rankings are set before any commercial conversation.
- + Partners never review or approve copy before publication.
- + Products from brands that pay Carlos are covered and disclosed, but never scored or ranked.
- + A tool with no affiliate programme can still win a roundup — several do.
- + We update or pull a review when a product changes materially.
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