We started this because the existing landscape of "creator tool reviews" was, generously, a wasteland. SEO listicles by people who'd never opened the software. Affiliate-stuffed roundups with thirty-eight tools and no opinions. A thousand "Top 47 AI Tools" articles, none of which had used 40 of them.
We do something different. Every review is research-based: Carlos evaluates each tool against a published framework using official documentation, pricing and published user evidence, and labels the evidence behind every page, editorially reviewed by default or research preview for early coverage. Then he tells you what works, what falls short, who it is for, and who should run.
EDITORIAL POLICY
"We take affiliate commissions on some links. We never take money to change a review. If a sponsor is in a roundup, it's labeled. If we hate the product, we say so even if they paid us."
BestCreates is funded through clearly disclosed affiliate commissions and paid partnerships. Neither buys a verdict, score, or ranking; sponsored editorial is labeled so readers can tell it apart. When a brand pays Carlos directly, as Adobe and Canva do, we keep covering its products but don't score them.
If you're a creator, this is for you. If you're a tool maker — welcome, but read the editorial policy first.
MADE IN BROOKLYN. SET IN FRAUNCES & JETBRAINS MONO. NO POPUPS, NO REGRETS.
// LINKEDIN NEWSLETTERS
Newsletters by Carlos Gil
Software decisions, email strategy, AI and marketing from the publisher of The Best Network. Choose the LinkedIn newsletter that matches what you're working on.
If you're choosing creator tools, start with Best Software Reviews. The other three cover the work around the tools: your email list, your marketing and the role of AI.
Best Software Reviews
Help marketers, creators and business owners decide which software deserves their money.
Research-based software reviews for marketers, creators and business owners. What it does, who it fits and what to consider before subscribing.
These links open LinkedIn, where you can subscribe. Subscribing on LinkedIn does not add you to our email list. For the BestCreates email list, use the signup on our homepage.
Does Carlos Gil have paid relationships with software brands?
Yes, and they're disclosed. Carlos is a paid Adobe Express Ambassador, has a paid partnership with Canva Enterprise and has made paid-partnership videos for Flodesk and Brevo. BestCreates covers Adobe and Canva products but doesn't score them, and each of those reviews states the relationship above its first call to action. The affiliate disclosure lists every relationship. Affiliate links are labeled on every page that uses them.
Can a brand see or edit a BestCreates review before it's published?
No. Vendors never see a review before publication, and no vendor can edit, delay or pull one. Sponsorship can fund content, but it can't buy a favorable verdict, a score, a ranking position, a pros-and-cons list or an edit.
What do the Editorially reviewed and Research preview labels mean?
Editorially reviewed is the default label. It means a substantive evaluation against the five-part framework using official documentation, pricing, features and published user evidence. Research preview marks initial editorial coverage that's still awaiting deeper evaluation. Any score and verdict on a Research preview page are provisional, and the page clearly says so.
Does BestCreates use vendor screenshots or product images?
Not as review evidence. BestCreates won't pass off vendor marketing images as evidence. Reviews of tools BestCreates has an affiliate partnership with may show the brand's logo, which is a brand mark, not a product screenshot. The status label near each review's headline tells you what kind of evidence supports it.
