Iconosquare is an analytics tool first and a scheduler second, and its pricing page is built around that order. If your week ends with a performance report for a client, a boss or a brand partner, it covers eight networks, 100+ metrics (Iconosquare's figure) and scheduled PDF or XLS reports from $39 a month billed annually. If you mostly queue posts, simpler tools exist. Our read: the useful version starts at Launch, the agency version at Scale.
What it does well
Coverage is broad. The pricing FAQ lists eight networks: Instagram, Facebook, TikTok, LinkedIn, X, Pinterest, Threads and YouTube, with X reserved for Launch and above. Iconosquare says its analytics cover reach, engagement, demographics, best times to post and organic versus paid results, including posts not published through it.
Reporting is the strongest part. From Launch you get profile reports in PDF or XLS, custom dashboard reports and report scheduling, and the analytics page says reports can go out daily, weekly, monthly, quarterly or yearly. Raw data downloads as CSV. Scale adds group analytics (profiles bundled by brand, client or region), promoted post analytics, campaign tracking with PDF or XLS exports, competitor reports and an industry benchmark. Data history is 1 month on Free, 1 year on Starter and Launch, and 2 years on Scale.
Scheduling is complete for a reporting tool: cross-posting with per-network captions, Reels, Stories, Shorts, carousels and Pins, a drag-and-drop calendar, an Instagram grid preview and a media library fed from Google Drive, Dropbox and OneDrive. Starter and up include AI caption tools, the Uma AI analyst and an MCP connection that lets you query your data in Claude, ChatGPT or Gemini.
Where it falls short
The plan ladder gates a lot. Starter is mostly a scheduler with 30 posts a month and no X. The inbox for comments, DMs and mentions, plus downloadable reports, starts at Launch. Approval workflows, first-comment scheduling, competitor tracking, hashtag tracking and campaign reports all wait for Scale.
Seats are tight. Starter and Launch include 1 user, Scale includes 3, and more users or extra profiles past 20 need the Custom plan, which starts at $139 a month billed annually and runs through sales. White-label reporting and branded report customization are Custom-only, so an agency sending client-branded PDFs pays at least that much.
The inbox covers Instagram, TikTok, Facebook and LinkedIn, and DMs only for Instagram and Facebook. Listening means competitors, hashtags, custom feeds and Instagram tags and mentions, not open web monitoring. The pricing table allows 5 competitors per profile on Scale while a listening FAQ says 10, so confirm in a trial. Refunds are discretionary under the terms: Iconosquare "reserves the right" to refund requests made within 7 days (monthly) or 30 days (annual).
Pricing in practice
Prices are USD as shown to a US visitor on October 13, 2026; Iconosquare says pricing varies by region. Free covers 2 profiles, 1 user and 10 posts per profile per month. Starter is $13 a month or $10 a month billed annually for 3 profiles ($19 or $17 for 5). Launch is $46 a month or $39 billed annually for 5 profiles. Scale is $95 a month or $79 billed annually for 5 profiles, rising to $311 or $259 for 20. Annual billing gives 2 months free. The trial is 14 days with no card required.
Example: an agency managing 10 client profiles with 3 users, approvals and competitor tracking, billed annually at October 13, 2026 list prices. Scale at the 10-profile tier is $139 a month, or $1,668 a year. White-label reports would mean Custom at a quoted price.
Who should pick it (and who shouldn't)
Pick Iconosquare if reporting is the job: agencies, multi-location brands and social managers who send recurring reports and want benchmarks. A creator who reports to sponsors can get real value from Launch.
Skip it if you are a solo creator who mainly schedules, if you need several teammates on a small budget, or if white-label reports are required and a sales-quoted plan is a dealbreaker. A second seat and approvals on Launch would raise our view.
Alternatives worth comparing
- Metricool: our top-rated analytics pick, worth comparing first on price.
- Vista Social: for teams that weigh inbox and publishing as heavily as reports.
- Buffer and Later: simpler, scheduling-led choices for creators. Hootsuite suits larger enterprise teams.
- Read how to schedule social media without losing your voice, or browse every analytics tool we've reviewed.
SOURCES (CHECKED OCT 13, 2026)
| Claim | Source URL | Checked |
|---|---|---|
| Plans and USD prices (Starter $13/$10, 5 profiles $19/$17; Launch $46/$39; Scale $95/$79 to $311/$259 for 20 profiles; Custom from $167/$139), annual savings (2 months free), profile, user and post limits, per-plan feature table, data retention, PDF/XLS reports, 5 competitors per profile, 14-day trial, networks, X on Launch and up, regional pricing, extra users and profiles | https://www.iconosquare.com/plans-and-pricing | 2026-10-13 |
| 100+ metrics, organic and paid, groups, report schedule frequencies, CSV download, MCP, posts not published through Iconosquare | https://www.iconosquare.com/features/analytics | 2026-10-13 |
| Formats, eight networks, calendar, grid preview, approvals, media library sources | https://www.iconosquare.com/features/publishing | 2026-10-13 |
| Inbox networks, DMs on Instagram and Facebook, giveaway picker | https://www.iconosquare.com/features/conversations | 2026-10-13 |
| Competitors, hashtags, industry benchmark, 10 hashtags and 10 competitors (FAQ) | https://www.iconosquare.com/features/listening | 2026-10-13 |
| Agency positioning (5 to 50+ clients), password-protected calendar sharing | https://www.iconosquare.com/sectors/agencies | 2026-10-13 |
| Zapier, Slack via Zapier, Dropbox, OneDrive, Adobe Express, MCP; Canva listed as coming soon | https://www.iconosquare.com/integrations | 2026-10-13 |
| 14-day trial, discretionary refunds within 7 or 30 days, auto-renewal | https://www.iconosquare.com/terms-of-subscription | 2026-10-13 |
| iOS and Android companion app | https://apps.apple.com/us/app/iconosquare-companion-app/id6744056528 | 2026-10-13 |
| PLAN | PRICE | WHAT YOU GET |
|---|---|---|
| Free | $0 | 2 social profiles, 1 user, 10 posts per month per profile, standard analytics, 1 month of history. |
| Starter | $13 /mo | Or $10/mo billed annually ($120 a year) for 3 profiles; $19/mo or $17/mo billed annually for 5. 1 user, 30 posts a month, custom dashboards, AI tools, 1 year of history. No X. |
| Launch | $46 /mo | Or $39/mo billed annually ($468 a year). 5 profiles, 1 user, 100 posts a month, X, inbox for comments, DMs and mentions, PDF/XLS and scheduled reports. |
| Scale | $95 /mo | Or $79/mo billed annually ($948 a year) for 5 profiles, up to $311/mo or $259/mo billed annually for 20. 3 users, unlimited posts, approvals, campaign tracking, competitors, hashtags, benchmarks, 2 years of history. |
| Custom | $167 /mo | Starting price, or $139/mo billed annually. Flexible profiles and users, white-label reports, API access, customer success manager. Through sales. |
Agencies, multi-location brands and social managers who send recurring performance reports across Instagram, TikTok, LinkedIn, YouTube and four other networks. — and anyone who wants Iconosquare to do the heavy lifting in this category.
Skip it if you mainly schedule posts alone, need several teammates on a small budget, or require white-label reports without talking to sales. — if that's a dealbreaker, see every analytics tool we've reviewed.
- Is Iconosquare free?
Yes. The free plan covers 2 social profiles, 1 user and 10 posts per profile per month, with standard analytics and 1 month of history. Paid plans also start with a 14-day trial that needs no credit card.
- How much does Iconosquare cost?
For a US visitor on October 13, 2026: Starter $13 a month ($10 billed annually), Launch $46 ($39), Scale $95 ($79) and Custom from $167 ($139). Iconosquare says prices vary by region and currency, and annual billing gives 2 months free.
- Which social networks does Iconosquare support?
Instagram, Facebook, TikTok, LinkedIn, X, Pinterest, Threads and YouTube. X is only available on Launch, Scale and Custom.
- Can Iconosquare export reports?
Yes, from Launch up. Profile and dashboard reports export as PDF or XLS and can be scheduled to email automatically. Campaign exports and competitor reports need Scale, and white-label reports need Custom.
- How many users does Iconosquare include?
1 user on Free, Starter and Launch, and 3 users on Scale. Custom offers flexible user limits through sales.
A reporting-first social tool that earns its price once you reach Launch, but approvals, listening and extra seats sit behind higher tiers.
Editorially reviewed. An editorial evaluation of verified product information, official documentation, pricing and features, informed by Carlos Gil's professional experience. Available demos and screenshots may inform the review; documented product use is required for a hands-on label. Read our review standards.
Editorially reviewed by Carlos Gil. Based on Iconosquare's official pricing page, feature pages and terms of subscription, checked October 13, 2026. Links to Iconosquare are affiliate links, labeled where they appear; commission never affects the score. How we review.
BestCreates is written and edited by Carlos Gil. Every tool is assessed against the same documented framework — the jobs creators hire it for, ease of use, pricing accuracy, support and integrations — and each review states in the open how it was assessed.
LAST UPDATED OCT 13, 2026
SIGNED BY CARLOS GIL · FOUNDER & EDITOR, THE BEST NETWORK · OUR DISCLOSURE POLICY