The best media kit tools for creators in 2026

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Review status: Editorially reviewed · By Carlos Gil · Researched Oct 10, 2026

Most creators should start with a free live kit inside a tool they already use (Beacons, or Linktree in the US) and keep a one-page PDF for brands that want an attachment. Newsletter and LinkedIn creators selling sponsorship slots should look at Passionfroot. A designed PDF can't refresh itself, but you control every word, the file and every brand email that comes back. For contracts, invoicing and payment, see our guide to managing brand deals.

The short answer

• Best free live media kit: Beacons. Five synced platforms, gating and a pricing calculator, free.
• Best for US Linktree users: Linktree Media Kit. Free, verified numbers; PDF needs Pro.
• Best for newsletters and LinkedIn: Passionfroot. Syncs beehiiv and LinkedIn; brands book packages from the page.
• Best dedicated media kit app: CreatorsJet. Widest platform list; paid plans add daily refresh, PDF and a custom domain.
• Best designed PDF: Canva or Adobe ExpressAFFILIATE (affiliate link). Neither syncs stats. Both give you a file you fully own.
• Cheapest baseline: a Google Doc or Notion page. It's free and plain, and it works.

Media kit tools compared

Prices in USD, as listed on each vendor's site on Oct 10, 2026. No tool below syncs every platform.

Tool by tool

Beacons: the most complete free live kit

Beacons' kit lives inside your Beacons account and needs at least one connected social account. Its help center lists Instagram, TikTok, YouTube, Twitch and Snapchat; X and Facebook aren't supported, though you can add other follower counts by hand. You also get a contact form, past partnerships, media kit analytics and a pricing calculator that factors in usage rights, whitelisting and exclusivity. The pricing page says you can share the kit by email, link or PDF.

Its privacy controls are the best documented here: locked sections can require an email, a brand deal request, a password or account approval. Read the "General Access" setting carefully, because it also lets Beacons share your kit with opportunities in its network.

Beacons says the kit is free except for a custom domain (myname.com/mediakit), which needs a paid plan. Connect a domain you already own; our Beacons review explains why not to buy one through Beacons.

Fits: creators who sell on Beacons or want a free kit with gating. Skip it if: your main channel is a newsletter or LinkedIn, which Beacons doesn't sync.

Linktree Media Kit: free, verified, US only

Linktree's Media Kit is limited to US-based users. It needs a connected Instagram, TikTok or YouTube account, adds your Linktree click and sales data, and refreshes daily over a rolling 28 days. Performance data appears only after 50 Linktree views in 90 days. You can hide any section and show real numbers or only benchmarks, but you can't edit numbers Linktree marks as verified. Turning the kit off kills the link for everyone you've sent it to.

The kit and daily refresh are free on every plan; reordering and PDF download need Pro ($15/mo, or $12/mo billed annually) or Premium. There's no documented rates section, and it lives at linktr.ee/username/media-kit with no custom domain option. More in our Linktree review.

Fits: US creators already on Linktree who want verified numbers for free. Skip it if: you're outside the US, or you want rates and a domain on the same page.

Passionfroot: a media kit you can book

Passionfroot calls its storefront "an intelligent media-kit": channel blocks with stats, plus sponsorship products brands can book on dates you open. Live stats cover YouTube, Instagram, TikTok, beehiiv, LinkedIn and X. It's the only tool here that syncs a newsletter and LinkedIn. The trade-off is freshness: stats refresh about every two weeks (beehiiv daily). Its help articles disagree on Substack, so enter Substack numbers by hand.

Passionfroot has no monthly fee, and deals you bring in carry no creator fee, per its pricing article. Partner Network deals carry 15%, including repeat bookings from that partner, and must stay on-platform. Your stats also drive your visibility to brands in its network.

Fits: newsletter, podcast and LinkedIn creators selling fixed placements. Skip it if: you want brand inquiries to land in your own inbox, not a platform inbox.

CreatorsJet: a dedicated media kit app

CreatorsJet is a standalone media-kit app. Paste a public handle and it imports your content and available stats from Instagram, TikTok, YouTube, X, Facebook, Twitch, Snapchat, Threads or LinkedIn. Its FAQ says connecting accounts adds audience demographics "where supported," without naming platforms. Every kit has a brand inquiry form, tracked in its dashboard.

Pricing, from its pricing page: Free ($0, one media kit, one social account, no automatic stats updates); Creator Starter ($15/mo, or $12/mo billed annually; three accounts; daily updates); Creator Pro ($29/mo, or $24/mo billed annually; three kits; 10 accounts; custom domain and logo removal); Creator Max ($49/mo, or $40/mo billed annually). PDF download is on paid plans. Its claims about brand response rates are vendor marketing we haven't verified.

Viral Mango also advertises "real-time" stats (free; Pro $9.99/month on a page dated January 2025), but it works from usernames without connecting accounts, so it shows public data, not your private analytics.

Fits: multi-platform creators who want one live link and a domain. Skip it if: Beacons or Linktree already covers your platforms for free.

Canva: the designed PDF

Canva lists 425 media kit templates, including rate-card layouts. Nothing syncs, but you get a file no platform can switch off. Export a PDF on the free plan, or share a public view link with visitor analytics. To host the kit on your own domain, Canva connects domains to Website designs on Pro ($18/mo or $144/yr) and above.

Fits: creators who want the most design control for $0. Skip it if: you know you won't update the numbers.

Adobe Express: the same job, Adobe's way

Adobe's media kit guide says Express offers free, customizable media kit templates, with your brand colors and fonts applied and PDF, JPG or PNG export. Adobe's media-kit template URLs redirect to its general gallery, so search "media kit" inside Express. Premium is $9.99/month billed monthly and adds brand kits and one-click resize. See our Adobe Express review and Canva vs Adobe Express.

Fits: creators who already pay for Creative Cloud (Express Premium is included with Creative Cloud Pro). Skip it if: you're already happy in Canva.

Google Docs or Notion: the DIY baseline

A one-page Google Doc saved as a PDF, or shared with "Anyone with the link," is free and fine. A Notion page published with Notion Sites updates as you edit; paid plans can buy a custom-domain add-on. Brands care more about clear numbers than layout. See also our Notion alternatives.

Stan: not a media kit tool

Stan is a storefront for selling your own products. We found no media kit or brand-deal feature in its help center, and its URL always stays stan.store/username. Pair it with one of the tools above.

Picks by creator stage

Example: what to put in a media kit

Example (hypothetical). Assumptions: a home-cooking creator with a YouTube channel, Instagram and a weekly newsletter, pitching US food and kitchenware brands. Every number below is invented to show the format. Use your own native analytics.

1. Header: name, niche in one line ("Weeknight dinners under 30 minutes"), location, a partnerships email on your own domain.
2. Audience: per platform, followers or subscribers, top three countries, age range and gender split, taken from YouTube Studio, Instagram Insights and your email platform. For example: YouTube 48,000 subscribers; Instagram 22,000 followers; newsletter 9,500 subscribers.
3. Performance (last 90 days): average views per long-form video (for example, 18,000), average Reel plays, newsletter open and click rates. Use averages, not your best post.
4. Past partnerships: three to six brands, each with one result ("a 60-second integration drove 1,100 code redemptions").
5. Packages and rates: for example, "Integrated YouTube segment: $1,800. Instagram Reel: $900. Newsletter feature: $600. Bundle of all three: $2,900." Then add a line saying that usage rights, paid whitelisting and exclusivity are quoted separately. Those three terms are where creators most often underprice.
6. Proof: offer screenshots of native analytics on request, dated.
7. Contact and terms: how to book, lead time, deposit terms.

If you'd rather not publish rates, replace step 5 with "Packages from $900" or "Rates on request." Beacons' help center notes that many creators leave pricing out so they can quote per campaign.

Privacy: what a brand actually sees

Live kits pull real audience data. Open yours in a private window and check what a stranger sees.

• Hide what you wouldn't email. Beacons and Linktree both let you hide sections. Linktree can also show benchmarks instead of raw numbers.
• Gate the sensitive parts. Beacons can require an email, a deal request, a password or approval. Linktree, Passionfroot and CreatorsJet don't document a password gate.
• Know where else your kit appears. Beacons' General Access setting and Passionfroot's network both use your profile to match you with brands, so your numbers reach people you didn't send the link to.
• A PDF only shows what you typed. Anyone can forward it, so put a "valid through" date on it.

Who owns the brand contacts

This is the ownership question most comparisons skip. A brand that emails you directly is in your inbox and your CRM. A brand that fills in a platform form sits in that platform's dashboard. Brand requests in Passionfroot live in its inbox, and Partner Network relationships carry the 15% fee for as long as you work with that partner. Beacons' contact form and email gate store submissions in your account, and CreatorsJet tracks inquiries in its dashboard. Neither documents an export of brand inquiries specifically, so copy each serious lead into your own tracker the day it arrives. The simplest owned setup: every kit, live or PDF, ends with a partnerships email address on your own domain.

Brand deals are still rented income. When you're ready to build income that doesn't depend on a sponsor's budget, read how to monetize your expertise beyond brand deals. If the kit link sits in your bio, see our best link-in-bio tools.